How to build an effective marketing strategy in difficult times: business advice
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Not so long ago, Ukrainian business breathed a sigh of relief when, in the spring, it was finally no longer necessary to take out generators and charge ecoflow. But cold weather is approaching again, and we must be ready for possible crisis phenomena again.
In the material, we tell you what to rely on for business in times of uncertainty and where to find opportunities for its growth in case of significant changes in the external context, while attracting new customers.
“Each business has two types of problems: lack of customers and all other problems. Marketing strategy is responsible for solving the first one,” Olena Maltseva – candidate of economic sciences, professor of marketing and director of development at kmbs – is confident. Even in times of change, learning how to respond to challenges, a business can achieve good results if you have a strategy to help you achieve your business goals and business objectives.
Economic Truth attended Olena Maltseva’s open lecture “Effective Marketing Strategy” and selected the most interesting theses from the conversation.
The meeting was organized by PrivatBank together with Mastercard as part of a networking project that helps entrepreneurs form a vision of the future and choose the right path for development.
The report is about what kind of business we should be in, what our customer value proposition should be, and what we should have in order to be successful.
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