The most popular products among online buyers in 2022 are OLX data

By the end of 2022, the level of online purchases on the Internet has returned to the level of 2021 and amounted to 77%. Among the arguments in favor of online shopping, buyers cited a favorable price, time savings, and product availability. This is evidenced by OLX and CBR research.

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What products were most interesting to Ukrainians in 2022

Over the past year, Ukrainians on OLX were most interested in buying a mobile phone or smartphone — the number of users who responded to the relevant ads was almost four times greater than the interest in the second most popular position.

The ten most in-demand products in 2022 look like this:

mobile phone/smartphone — more than 11.9 million users responded to the ad;

phone accessories — 3.2 million;

outerwear — 3.2 million;

clothes for girls — 2.9 million;

laptops — 2.4 million;

hunting/fishing goods — 2.4 million;

clothes for boys — 2.3 million;

sneakers — 2.3 million;

power tools — 2.2 million;

Components and accessories — 2.1 million.

Read also: AliExpress will allow buyers from Europe to pay for goods after receipt

Average check

The average purchase receipt per hour decreased and amounted to UAH 539. At the same time, the figure for 2021 was 37% higher (738 UAH).

It is most convenient to buy from a smartphone

According to data studies, 78% of Ukrainians buy online from a smartphone, 40% of them — through mobile applications of Internet stores.

According to OLX statistics, most purchases are made from applications on Android smartphones — almost 47% of platform users. iOS applications and mobile versions of websites accounted for 15% of all visits.

At the same time, the smallest share of those who make purchases from a computer or laptop is almost 9%. But the geography of deliveries has traditionally covered the largest Ukrainian cities — Kyiv, Kharkiv, Dnipro, Odessa and Lviv.

How the portrait of the buyer has changed

During the last six months, women under 25, living in the West and East, who are employed and have a higher income (more than UAH 15,000 per month) shopped most often on the Internet.

At the same time, the recovery of the level of online buyers occurred due to women without children, residents of the West, employed people with an average or high level of wealth, as well as those who did not leave anywhere after February 24.

Most of all, the share of purchases of clothing (+32%) and household appliances (+25%) increased, and buyers themselves increasingly began to pay for goods by card.

The willingness to send a prepayment has also increased, but mostly only if a friend has already ordered from the online store before (52% of respondents).

At the same time, the share of those who encountered Internet scammers also decreased (from 27% to 20%).

Source: Ministry of Finance

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