The Bell spoke about the supply of Chinese, Iranian and Afghan Coca-Cola to the Russian market
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After officially leaving the Russian market, the American Coca-Cola occupies the second place in terms of sales among cola-flavored sodas on the Russian market. Russian-made water was replaced by supplies from Iran, China, the UAE, and even from Taliban-controlled Afghanistan. The material about this was published by The Bell.
After the full-scale Russian invasion of Ukraine, the American Coca-Cola Company announced the suspension of work in Russia, the refusal of investments and spending on advertising and marketing. Since last fall, all Coca-Cola sold in Russia is imported.
After the start of the war, the Federal Customs Service did not extend the protection of the Coca-Cola trademarks, so now any drinks of the brand can be imported into Russia. This is done by dozens of companies, writes The Bell. They import the drink from UAE, Iran, Turkey, Great Britain, Poland, Germany, Albania, Italy and Denmark, Azerbaijan, Vietnam, Kazakhstan, Uzbekistan, China, Georgia, Hungary.
The new brand “Dobry cola” became the best-selling drink in the cola category, RBC wrote. It accounts for almost 34 percent of the market. The owner of the brand is the former partner of the American Coca-Cola Company on the Russian market, the Swiss Coca-Cola HBC. The American Coca-Cola Company owns 21.3% of the shares in the Swiss company.
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