A number of companies, including Apple, Disney, Comcast, Lionsgate and Paramount Global, will stop buying ads on the X platform after scandals related to anti-Semitism.
About this informs The Washington Post.
It is noted that the growth of anti-Semitism on the X platform caused a large number of advertisers to leave the social network. So, Apple abandoned advertising on the platform, which was a particularly big loss for X, as the tech giant brought Musk’s social network $50 million in revenue in the first quarter of 2022.
Disney, Comcast, Lionsgate and Paramount also confirmed that they have suspended advertising on the platform.
A report by Media Matters for America said the platform placed ads for big brands like Apple alongside anti-Semitic content, such as memes depicting Nazism as a spiritual awakening and quotes from Adolf Hitler delivered in an inspirational style.
After the report was published, IBM said it would stop advertising on X. In a statement, the tech company said it has “zero tolerance for hate speech and discrimination.”
Musk himself also caused outrage by endorsing a user’s tweet that spread anti-Semitic statements. In his comment, Musk wrote that the user “said the real truth.” The user’s tweet stated that Jews are spreading hatred against white people and want to fill the country with non-white people to displace the white population.
We will remind:
Communications Department of the European Commission turned to to all EU executive services asking them to stop running ads on social network X, formerly Twitter, due to concerns about the spread of misinformation.