Petersburg allocated 24 million rubles to attract tourists from Iran

The authorities of St. Petersburg allocated 24 million rubles for advertising tourism in Iran. This money should be used for a “road show” of travel agents in the cities of Iran in July. His goal is to increase the attractiveness of St. Petersburg as a tourist destination for residents of the country.

The telegram channel “Ostrozhno, novosti” got acquainted with the state contract. It states that the tour of St. Petersburg agencies will take place in three cities of Iran: Isfahan, Shiraz and the capital of the country, Tehran. Their residents will be told about the sights of St. Petersburg, excursion programs and opportunities for business contacts.

As the publication “Bumaga” clarifies, the contract was concluded with the company “Profmediagrupp”, which specializes in the organization of conferences, fairs and exhibitions in Russia and abroad. Funds for the media campaign are allocated not from the city budget, but from state subsidies.

On June 2, Chairman of the Tourism Development Committee Sergey Korneev also mentioned the upcoming advertising event. He made the statement in the context of the launch of direct passenger flights between St. Petersburg and Tehran. According to Korneev, the urban sphere of tourism is now “actively preparing to receive guests from friendly countries.”

• After the beginning of Russia’s military invasion of Ukraine due to sanctions imposed by Western countries, the number of tourists from the USA and the European Union countries in Russia sharply decreased. The Russian inbound tourism market is trying to reorient itself to guests from countries that have not joined the sanctions. Since August 2022, the St. Petersburg authorities have already held similar “road shows” in India, the UAE, Saudi Arabia, Vietnam, Kazakhstan, and Azerbaijan. “Profmediagrupp”, which won the Iranian tender, held a “road show” in the UAE and Vietnam.