Symbols of Ukrainian indomitability: from donors to energy workers
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Birth of socially responsible brands
There has not yet been a single Russian blow to the economy that the Ukrainians could not respond to. We resourcefully overcome challenges despite the full-scale invasion of the Russian Federation on our lands. During crises, we establish and develop businesses, create new opportunities for economic development and hold on irresistibly. The Russians are disrupting the energy sector – people are setting up generators, our cities are being destroyed – we are collecting money for the army throughout the country and destroying the occupiers.
People, business and government unite against the external enemy. New Ukrainian brands are born in this atmosphere of collective social responsibility. One of them is NEPOBORNA, a brand of Ukrainian vodka that was born during the blackouts. The company has already transferred over 600,000 hryvnias for the restoration of bakeries, theaters, farms, schools, houses and other needs throughout Ukraine.
The young vodka brand has already donated more than 600,000 hryvnias for the restoration of bakeries, theaters, farms, schools, houses and other needs throughout Ukraine.
Druzhkivka, Homa Hlib bakery
In particular, he participated in the reconstruction of the indomitable Kherson Region, which survived the occupation. The enemy destroyed almost the entire infrastructure in many villages. As part of its charitable mission, the NEPOBORNA brand allocated 110,000 hryvnias for the reconstruction of facilities in the village of Borozenskoe – a local school, a kindergarten, a library and a cultural center.
The already mentioned Ukrainian farmers, who are forced to work in hellish conditions to feed Ukraine and the whole world, need special support. For example, the Pani Jupiter farm near the Russian border in the Kharkiv region continued to work despite continuous shelling, lack of communication, electricity and temporary occupation. In order for this farm to recover and develop, the NEPOBORNA brand transferred 100,000 hryvnias to them.
Many small social enterprises and volunteer enterprises were also affected during the blackouts. NEPOBORNA found funds to help a volunteer bakery in Dnipro and support a bakery in Druzhkivka, Donetsk region.
Helping the army, people and small businesses is already turning into a certain corporate trend. Support and good deeds have become fashionable. This is our basis for further struggle.
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