The band Kiss has sold the rights to its music and the use of the brand
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The Swedish music company Pophouse Entertainment acquired the rights to distribute the music of the rock group KISS, which ended its concert activity, as well as the use of the brand and intellectual property. The approximate amount of the transaction, according to the BBC, was three hundred million dollars.
Pophouse Entertainment announced that they will continue to use the legacy of KISS, including through the so-called “digital avatars”. The company will be able to create new content using young versions of musicians generated by artificial intelligence.
“We will preserve and enrich the legacy of the musicians, breathing new life into their characters and personalities, as well as using and improving the visual world of KISS,” comments Per Sundin, CEO of Pophouse Entertainment.
The musicians of the group reportedly not only do not object to the use of their digital avatars in the future, but also support this idea. “Our collaboration with Pophouse is motivated by the desire to forever find a response in various aspects of world culture. This partnership is not just a chapter, it is an eternal symphony of rock and roll immortality,” said Paul Stanley, lead vocalist of KISS.
The group KISS, performing in the genre of hard rock, was founded in 1973 in the USA by vocalists Paul Stanley and Gene Simmons. Brightly painted faces and outrageous behavior became the calling card of the group. Especially in the 1980s, the group was popular among fans of rock music and in the former USSR. In 2023, after almost 50 years of history, the musicians played their last concert.
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