A global sensation: artificial intelligence is revolutionizing the world of energy drinks®
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The HELL ENERGY company presented the first ever energy drink created entirely by AI. Design, recipe, tasting and thorough analysis of taste characteristics, intelligent forecasting, marketing solutions — advanced AI (artificial intelligence) systems have worked out each element in detail. AI utilizes the vast arrays of information and knowledge available on the Internet. It can process and find connections at speeds almost unattainable by humans. In addition, AI has comprehensive knowledge of energy products, including ingredients, sales results, health research, recommendations and customer reviews. And he knows how to skillfully apply the latest trends and information for analysis. When HELL ENERGY tasked its AI with developing a new energy drink on its own, the machine processed a lot of different information and came up with a recipe it called perfect. AI not only took into account the expectations of consumers from energy, but also achieved the goal of creating a perfect drink with a special taste. AI found its own recipe to be perfect: it added more vitamins, amino acids and herbal extracts to the energy drink, while complying with food technology legislation, in particular optimizing the recommendations of the European Food Safety Agency (EFSA) and sticking to the limits of the recommended daily intake. AI settled on 3 main flavors and digitized them using the technology of one of the New York companies. After tasting (that’s right – tasting, not chemical analysis) of all 3 drinks and comparing the corpus of data and AI statistics, using the method of intelligent forecasting, I chose the taste winner. Such is the story of a truly unique and refreshing drink with the taste of Tutti Frutti and Berry Blast. For the first time in the world, product development in the energy drink sector marked a breakthrough in technology. For protection purposes, the recipe is kept secret at the recommendation of the AI. The file with the recipe is placed on one of the computers at the HELL ENERGY factory in Hungary, which is equipped with additional protection elements. The interior of the room in which the device is installed was also developed by artificial intelligence. However, realizing the need for a backup, the company placed a copy of the recipe in the vault of one of the Swiss banks. Understanding the scope of the work, it is not difficult to assume that the design of the new power plant was also developed by AI. The appearance of the drink can is made in a youthful style of light carefreeness. AI took the brand colors of HELL ENERGY as a basis, adding its own digital design elements. Since the new drink called HELL AI was created as a result of a unique process, the company’s employees decided to conduct energy tests under standard conditions. After careful quality control and blind tasting, the incredible capabilities of AI have been confirmed! AI opens up crazy prospects in the field of product development in the food industry. With enormous capabilities, the machine can quickly sort and analyze massive web data in minutes or even seconds, reducing product development cycles from 1 or 2 years (half a year at best) to 1 month. This process is the result of the joint efforts of several AI systems with their own subject specialization in working on one task. There are already more than a hundred AI systems in the world, and by combining them, you can bring innovation to a new level. The new product, produced in one of the most advanced beverage plants in Europe, will be sold in more than 60 countries. Sales, in particular, will start in Ukraine in the summer of 2023. Energy drinks are not recommended for pregnant women, teenagers, children and the elderly. In addition, people suffering from hypertension, glaucoma, sensitivity to caffeine, sleep disorders and cardiovascular diseases are also not recommended to use them.
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