“Mavka” and “Sniper. White Raven”: how many Ukrainians watch domestic cinema and which films they choose
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Sociologists determined that during the war, Ukrainians began to watch Ukrainian films more often: 33% of respondents watch them regularly. This is evidenced by a study of media consumption conducted by the Gradus Research company in March 2023. “Ukrainian cinema is going through exceptional times: two Ukrainian hits at Cannes at the box office, and another one from the Venice festival. The trend for all things Ukrainian, reinforced by the war, did not bypass the film industry either.” , say sociologists. If before the beginning of the full-scale invasion, 29% of the surveyed Ukrainians regularly watched Ukrainian films, now the number of connoisseurs of domestic cinema has increased to a third (33%). This growth occurred, in particular, due to the transfer of those who watched Ukrainian films occasionally to those who watch them regularly. For comparison, before the full-scale invasion, 59% of Ukrainians sometimes watched domestic films, and now – 50%. At the same time, only 14% reported that they do not consume such content. Read also: The cartoon that has been waiting for eight years. “Mavka. Forest Song” was released in Ukrainian cinemas Photo: serhii.bobyk.gmail.com/Depositphotos The most popular option for watching Ukrainian movies are online movie viewing services such as Megogo, SweetTV, Netflix, etc. – online cinemas are preferred by about two thirds surveyed Ukrainians (61%). They are mainly used by the audience aged 18-34. The second choice for watching Ukrainian films is television – 56% of respondents watch Ukrainian films on TV. This medium is mostly preferred by viewers aged 55-60. Only 14% of respondents go to offline cinemas, which can be explained both by the difficult security situation in the country and less accessibility. At the same time, cinemas are particularly popular among young people – the share of Ukrainians aged 18-24 who usually watch Ukrainian films in cinemas is almost three times larger than the sample as a whole (41% versus 14%). Read also: The myth of the God fighter against the background of Malanka. The film “Pamfir” has finally been released. What films have Ukrainians watched over the past year? Sociologists compiled a list of the most popular Ukrainian films watched by Ukrainians over the past year. In the top 15: “Mawka. Forest song” “Sniper. White crow” “Stars for exchange” “Real Santa” “Best weekend” “Love and bloggers” “Rhinoceros” “Maxim Osa: the gold of Doghead” “Life on the edge” “Klondike” “Mirny-21” “Pamfir” “Cosa Nostra. Mother is leaving” “House of rocks” “Heroes’ region”. The survey was conducted by the research company Gradus Research in the period of April 13-14, 2023 by the method of self-completion of the questionnaire in the mobile application. It was attended by 1,240 respondents aged 18-60 who live in settlements with more than 50,000 inhabitants. Read also: “In Europe, our war stories are consumed between social reception and dinner.” Director Maksym Nakonechny about “Butterfly Vision” and masculinity in Ukrainian cinema
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