Charitable Foundation of the Central Committee of Ukraine helps Ukraine by launching the production of household goods “Milanka”

BO “Center for Volunteerism and Protection (CVZ” Lviv) has been working in the field of charity for almost two years. During this time, it began to take care of dozens of projects of assistance to the civilian population in the medical, humanitarian, and construction areas.

The fund has created seven logistics centers. In the arsenal of “CVZ” cooperation with the world’s most famous donor organizations. Since the beginning of this year, his new charitable project TM “Milanka” has been officially launched, which will give impetus to the development of all current humanitarian projects of the fund, as well as unite society to help war victims.

How the Milanka TM project appeared

The Milanka charity project is primarily about how, in war conditions, every citizen of Ukraine will be able to help those people who suffered the most from the war, who lost almost everything: home, relatives, work…

Every citizen of the country can become a link of help: We are a link! Olha Artyukhova, marketer of “TsVZ” explains that the concept of the name “Milanka” is that each individual house, each family is a link of society. We are a link of unity and help.

The foundation brought up the idea that, in the conditions of a significant decrease in donor aid, not to refuse to help, but, on the contrary, to ensure the stability and development of those charitable projects that have been implemented for the second year.

As a result, the idea of ​​own production of household goods for the home was born: napkins, toilet paper, paper towels, foil, sleeves for baking under the Milanka brand.

The main idea is that 100% of the earnings from the sale of goods will go to charity. The product can already be found in retail chains of Ukraine.

Today, these are the “Rozetka” and “Aurora” chains, and several more contracts are being signed with well-known retailers. The entire range of products, TM “Milanka” is produced from imported raw materials, it is 100% cellulose of the highest quality from the leading manufacturers in Europe.

The head of the “TsVZ” Foundation, Andriy Nemyrovskyi, explains that the project is not financially burdensome for citizens, it does not bring additional costs to the consumer or business, these products are still needed for daily use and to provide offices, shopping centers, for example, and individual physical persons In fact, this is a new opportunity for a charitable donation.

Production of TM “Milanka” products (2024, Lviv, Ukraine)

Who will the Milanka project help?

With the launch of the production of goods on the basis of the volunteer staff of the Center for Internal Affairs, the Milanka project was immediately joined by internally displaced persons, who are cared for by the Foundation, providing housing in shelters.

There are families, for example from Bakhmut, who have lost their homes and have been living in these houses for the second year. The Foundation provides them with various humanitarian assistance, and they, for their part, socialize by working in the production of household goods, receiving a salary for this.

Part of the Foundation’s mission is to preserve and improve citizens’ health. The Foundation pays considerable attention to the development of humanitarian projects in the medical direction.

Last year, TsVZ began to take care of key medical institutions of Donetsk region: Kramatorsk bridge, Kostyantynivka, Kurakhove and Pokrovska. The range of assistance includes rehabilitation equipment, resuscitation beds, surgical instruments, and medicines. All these projects require huge investments and donor assistance.

Part of the expenses for logistics and the purchase of medicines and equipment will be covered by the funds of the Milanka project.

According to the results of 2023, the funds of the Fund, in collaboration with international donors, provided assistance for the restoration of 500 apartments in Kharkiv Oblast, Kherson Oblast, and Donetsk Oblast.

The need for housing reconstruction is growing exponentially, because people are returning to their destroyed homes. The “Milanka” project will become a link of assistance under the “Reconstruction” of housing projects.

The fund will be able to expand assistance to cultural and social objects, increase the number of reconstructed residential apartments of Ukrainians.

With the development of the Milanka project, the possibility of expanding the production of products under the trademark throughout Ukraine is being considered. Especially in the de-occupied territories, where people are gradually returning and the need to restore small industries for the employment of the population is increasing.

BO “Center for Volunteering and Protection”, volunteer hub with TM “Milanka” products (2024, Lviv, Ukraine)

How to support the Milanka project

The head of the “TsVZ” Foundation Andrii Nemyrovsky notes that if all concerned people and businesses join the project, collaborations of charitable assistance will be created, – the “Milanka” project will make an innovative revolutionary revolution in the issue of raising funds for charity.

Such an advertising tool as “word of mouth” should not be rejected. Everyone in their place can help promote the brand and build consumer trust and loyalty.

As far as I know, similar projects have not yet been created in the world, we can become pioneers by introducing similar know-how in charity.

Marketing research on brand development shows that if a consumer is given a choice between two companies that offer services or goods at the same price, 82% will choose the charity brand.

We have to unite, go to foreign markets with this product, supporting people who survived and continue to fight for their lives.” Today is not the time to stop!

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