“It’s like going to the toilet”: in Dnipro, in a clothing store, they tried to forbid a woman to breastfeed her child

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In Dnipro, a conflict situation arose in the clothing store of the Colin’s network: visitors Iryna Chernysh tried to forbid breastfeeding a child in the fitting room. Iryna announced this on her page. The incident happened in a store located in the “Karavan” shopping center in Dnipro. According to Iryna, she chose two pairs of jeans to try on with her husband and little son and went to the fitting room. At that time, her baby started crying because she wanted to eat. The couple took the jeans and went to the fitting room for feeding and fitting. “It’s a weekday, all but one dressing room is free. I sit down and start feeding, a man is standing opposite with a stroller and is waiting to take my son and give me jeans. At this time, a consultant passes by the dressing room, sees me, stops and issues (dialogue slightly abbreviated): “You can’t feed us. This is prohibited by store rules. There is a separate room for this in the shopping center!” – says Iryna. Photo by Iryna Chernysh The woman asked if the employee was sure that breastfeeding is prohibited by the rules of the store and asked what to do if the child needs to eat now? To this the consultant said: “Well breastfeeding is like going to the toilet, there is a separate room for that.” Iryna feeds her son in the fitting room. The couple called the administrator, with whom the conversation was recorded on video. The administrator said that breastfeeding is not prohibited by the store’s rules, “if it’s convenient for you.” and also recommended closing the fitting room so that none of the other visitors could see this process. “I am a mature person, a mother of two children and a public figure. I can stand up for myself, I know how to defend myself even in such a sensitive topic (because the question of a baby is a sacred topic and Achilles’ heel for a woman). While another woman may be hurt, take everything at face value. To tear the child from the breast, run with a screaming baby to the toilet and feed in a public toilet, because someone has a wrong idea about GV,” writes Iryna. Most of the contributors supported Iryna: in the comments, women began to add photos where they feed their children on the streets and in shops. “Just horror. How so? It doesn’t fit in my head… I breastfed my daughter long enough. Even an acquaintance joked with me – you have food nearby – take it and feed the child. That’s what she did – wherever she wanted, she fed there,” writes Tetyana Kornilova. “The national movement in support of breastfeeding “Milk Rivers of Ukraine” called the situation with Iryna “a scourge of our society.” “A lot still needs to be done, so that every person in society understands the value of breastfeeding, especially in wartime, and that feeding on demand means where the child asks. That there is no time to look for a special place,” they believe. in the organization. After the woman’s post gained publicity, the company Colin’s Ukraine apologized to the family in the comments to the post. “First of all, we apologize for the situation. COLIN’S does not condemn, and in no way, prohibits breastfeeding in the store. The staff has already been informed. We assure you that similar situations will not happen again in the network COLIN’S stores. We sincerely hope that all your future visits to our stores will bring only positive emotions,” company representatives wrote. The author of the post was not satisfied with Colin’s answer. “Thank you for the reaction to the publication, but I believe that it is completely disproportionate to the situation that happened. Yesterday, your representatives made me and my child go through stress and humiliation, and you apologized in a comment to the post and offered me to buy jeans from you,” she wrote. Iryna suggested that the company conduct trainings for staff on interaction with customers of various social groups, in particular with mothers with children, as well as review the policy and create regulations for interaction with breastfeeding women. Anastasiya Bykova-Shelevytska, a pediatrician and breastfeeding expert, notes that it is impossible to plan when a child wants to eat, so nursing mothers often have situations when the baby needs to be fed here and now. “A happy fed baby can ask for the breast again after 40 minutes, not after 2 hours, as you planned. Every day I am faced with a choice with my one-month-old daughter. Close at home and do not come out, at most the yard of the house, because the park is 10 minutes and 10 someone will not like minutes of a screaming child either,” she writes. Read also: Do ​​not drink coffee and constantly pump. 10 common myths about breastfeeding

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