The French cosmetics company Yves Rocher showed the standards of “pure Russian beauty”
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The French cosmetics company Yves Rocher, which continues to work in Russia, showed the parameters of the face according to the “standards of Russian beauty”. Corresponding advice was published on the website of the Moscow Institute of Plastic Surgery and Cosmetology, writes journalist and historian Shimon Briman. The news was probably removed from the Institute’s website, but Dmytro Zolotukhin, executive director of the Institute of Post-Information Society, kept it. The company wrote that in times of strong patriotic sentiment in Russia, Yves Rocher wants to draw attention to the uniqueness and exclusivity of pure Russian beauty. Photo: Shimon Briman “The Russian phenotype is a reflection of the purity of Russian culture, a special and vivid example for those who lost their originality and exclusivity a long time ago, wastefully mixing their genes with the genes of other peoples,” the message reads. Yves Rosher’s advertising flyer was also placed on the website for measuring the compliance of clients with the “Standard of Russian Beauty 2023”. The flyer showed the perfect distance between the eyes, the length of the nose and the height of the forehead, which should be characteristic of Russian women. Photo: Shimon Breiman “Three Holocaust historians who read this recent Russian ad told me without collusion that the ad writers simply replaced the word ‘German’ from Nazi propaganda with ‘Russian,'” the journalist adds. Previously, the Ukrainian branch of the Yves Rosher company answered in a subscriber’s comment to a question about cooperation with Russia that it is not legally connected to the Russian branch in any way. Screenshot of the answer from Yves Rosher Ukraine We will remind you that only 9% of companies from the European Union and G7 left Russia.
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