The number of posts in Ukrainian in social networks has increased – research
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In 2023, the Ukrainian language in social networks became more.
This is evidenced by the data of the study “Ukrainian language in social networks for 2020, 2022 and 2023” conducted by the Content Analysis Center.
From now on, the Ukrainian language clearly dominates almost all the most popular social networks. However, the positions of the Russian language remain quite strong: every second post is written in it.
According to the authors of the study, the position of the Russian language is ensured by posts in the occupied territories and on the banned social networks “Vkontakte” and “Odnoklasnyki” in Ukraine.
| In 2023, the Ukrainian language in social networks became more |
In social networks – Facebook, Twitter (Х) and Instagram – Ukrainian has become much more. The biggest “language revolution” took place on Instagram, where more than 90% of posts are now published in Ukrainian.
In Facebook and Twitter (X) – 75-80%.
Last year, the share of the Ukrainian language in these social networks was 65-70%, and in 2020 it fluctuated between 15-25%.
“Obviously, the tendency to increase the share of the Ukrainian language will continue, although perhaps at a more modest pace.” – say sociologists.
YouTube has shown radical progress over the past year.
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| Last year, the share of the Ukrainian language in these social networks was 65-70% |
A study conducted in June 2022 found no changes in this social network compared to the pre-war period. However, almost a year and a half later, it can be stated that the Ukrainian language has significantly strengthened its position there as well. If earlier only 5% of materials were published in Ukrainian, now almost half (45%) are published.
The share of the Ukrainian language in TikTok has also doubled: if earlier the ratio was 1 to 2 in favor of Russian, now it is the opposite: 2 to 1 in favor of Ukrainian.
Russian social networks banned in Ukraine – “Vkontakte” and “Odnoklasniki” no longer have Ukrainian. As sociologists note, they do not see any prerequisites and grounds for strengthening the Ukrainian language on these platforms.
It is also important that the number of posts in Ukrainian is increasing thanks to the eastern regions of the country.
In the west of the country, a radical increase in the share of the Ukrainian language took place in the first months after the full-scale invasion. As of June 2022, the share of posts in the Ukrainian language there exceeded 85%. However, the situation has practically not changed over the past year: the share of posts in Russian continues to fluctuate between 10-15%.
In general, an increase in the number of posts in Ukrainian was recorded in all eastern regions. Sumyshchyna showed great progress (+16%).
In the Kyiv region, almost 84% of posts are made in Ukrainian. The region was ahead of Zakarpattia Oblast.
In Kyiv itself, only 2/3 of posts are published in Ukrainian.
For the first time, the Ukrainian language has a stronger position in the Kharkiv, Dnipropetrovsk and Mykolaiv regions.
The Ukrainian language now prevails in all oblasts, except for the partially occupied Donetsk, Luhansk, and Zaporizhia oblasts, Crimea, and Odesa oblast.
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| YouTube has shown radical progress over the past year |
However, Odesa region showed the greatest growth over the last year: the share of posts in Ukrainian increased from 27% in June 2022 to 49% in October 2023.
The Kherson region witnessed a slight drop in the share of the Ukrainian language (from 58% to 53%), which is obviously related to the occupation of part of the territory.
For the analysis, posts were collected from foreign social networks widespread in Ukraine, Facebook, Twitter (X), Instagram, Youtube, TikTok, in particular, from the banned, but still used Russian platforms – “Vkontakte” and “Odnoklasnyki”.
A total of 1.17 million posts were collected and analyzed, which contained the named lexemes and were written in the period from 20 from September to October 20, 2023 by users who indicated Ukraine (or Ukrainian regions, including occupied regions) as their place of residence in their profile. They were determined in the same way and region.
Similar research with the same set of lexemes was first conducted by the Content Analysis Center in October 2020, and subsequently repeated in June 2022.
Read also: 45% of Ukrainians believe that they are most discriminated against in Ukraine on the basis of language – survey
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