The website of the Franko Theater could not withstand the influx of people wanting to see “The Witch of Konotop”
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After the announcement of the screenings of “The Witch of Konotop” for January 2024, willing viewers crashed the site of the Frank Theater. This was reported by the press service of the institution.
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In the comments to the post, users have a negative opinion about the ticket sales system, in particular, they write that the theater should not have published an announcement. In response, the press service of the theater apologized to the audience and asked them to understand the technical failure on the website.
“We would like to emphasize once again that the theater does not and has never had the desire to deceive our viewers in any way, is not a participant in any ticket resale schemes! We ask you, our dear viewers, to be patient. We are delighted that The Witch of Konotop is in such demand, but deeply saddened by all the allegations of unfair ticket sales that have been made against us“, the representatives of the theater wrote.
In the comment for UP. Culture theater blogger Serhii Vynnychenko explained that every theater has similar problems due to certain gaps in management. During strategic marketing sessions with theaters, problems were revealed not only at the level of brand management, but also at the level of calculating supply and demand for various performances.
“Extinguishing the fire” with an unexpected hype for the “Konotop Witch”, an unworked “Keynesian cross” [вирахування залежності між попитом і пропозицією, – прим. ], hectic tactical moves without an overall strategy… A separate facap is the announcement of the exact time of the launch of January ticket sales. The great possibility that the site may not withstand the influx of interested people was not assumed only by the lazy. But “management” is “management”. And, continuing the thought from the previous comment [текст про театральні підсумки року, – прим.]the most popular product can be damaged not at the service stage“, – sums up the theater blogger.
Previously, UP.Kultura summed up the theatrical results of 2023, where it talked about the reasons for the hype for Ukrainian performances. In particular, “The Witch of Konotop” directed by Ivan Uryvskyi became the undisputed hit of the theater season in Kyiv. Only one performance was able to collect 1.7 million hryvnias for the Armed Forces of Ukraine, views of excerpts on social networks reach tens of millions, and tickets are sold out in an hour.
Read also: Theatrical hype 2023: Ukrainians are discovering Ukrainian drama
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