why you should try cooking at NOVUS
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NOVUS is not only about taste, but also about quality
Ukrainians did not immediately begin to trust cooking from supermarkets. And still many consumers believe in popular myths about ready meals that have nothing to do with reality.
Most of the concerns arise from the quality of the products from which the meals are prepared in supermarkets and the cooking conditions. So our editors decided to make a small revision to debunk all the doubts of Ukrainians.
1. Products are always fresh
To create culinary dishes at NOVUS, we do not use products that are on the shelves of supermarkets. The network cooperates with large supplier companies that bring in ingredients for production.
At the same time, the director of the NOVUS food production department emphasizes that not all companies can establish cooperation with them. After all, if the quality of the goods does not meet the standards, agreements with such brands will not be concluded.
“We do not take products from the shelves, where the expiration date expires. We order everything we need for cooking. And here we very carefully select the suppliers of goods. Before concluding the contract, our specialists check the production, and even if the products are of high quality, but the conditions of production raise questions , we do not cooperate with such companies,” assures Dalia Zavyatskiene.
These products are stored separately in the cooking shop and ordered in the quantity needed to prepare NOVUS dishes.
2. Quality comes first
NOVUS cooks exclusively from natural and standardized products. There are no preservatives here that artificially extend the shelf life and harm the human body.
“In this matter, we are uncompromising: everything is natural with us – as if a person were cooking for himself. Only at NOVUS are professional chefs, who know how to do it. When you do it yourself, you can under-bake something, or dry it in the oven, use low-quality products, so that they don’t disappear. But it doesn’t work like that in our country, so you can be sure of the quality of NOVUS dishes. For if there is mascarpone in the recipe, then we use only it, and the original product. Without any compromises, because people’s trust is very important to us.” – says Dalya Zavyatskiene.
At the same time, the director of the NOVUS food production department emphasizes that not all companies can establish cooperation with them. After all, if the quality of the goods does not meet the standards, agreements with such brands will not be concluded.
These products are stored separately in the cooking shop and ordered in the quantity needed to prepare NOVUS dishes.
Photo: NOVUS has a large selection of self-made cakes and pastries
3. Dishes are prepared using restaurant-level technology
NOVUS keeps up with the times, and that’s why both shop windows in supermarket halls and equipment in culinary workshops meet the highest requirements. All so that the team of technologists, which is engaged in the preparation of the range of cooking, creates truly delicious dishes that can compete with restaurant counterparts.
In particular, all large NOVUS supermarkets have cooking, confectionery and meat shops. All of them are equipped with quality devices.
“Brand chefs from Italy, Germany, other countries of the world come to us, and they are surprised that everything here is so professional, there is space for creating dishes and the equipment is the same as in the best restaurants. Everything that is in restaurant trends is and with us,” says Dalia Zavyatskiene.
Photo: production facilities at NOVUS
But the main feature of NOVUS is cleanliness. All employees start creating dishes in overalls, in disposable gloves, which are often changed, as well as culinary hats.
Photo: NOVUS bakery
At the same time, all work surfaces impress with their shine. Due to the capacity of NOVUS and their workshops, where dozens of different dishes are created, and the process is raging, all day long the employees keep an eye on cleanliness.
Photo: culinary workshop at NOVUS
4. Customer orientation
At the same time, NOVUS perfectly understands that times are changing, and so are the requests of Ukrainians. That is why the company develops the culinary department more and more every year, introducing European trends and listening to the opinions of consumers.
“We pay attention to the needs of our consumers. For example: understanding that people want to eat healthy, we make dishes with less fat. Our consumer is getting younger, he needs not only the classic Caesar salad with chicken, but also with salmon. So we prepare daily a variety of food for our customers, and we do it as many times as necessary during the day. That’s why our products are always fresh,” emphasizes Dalia Zawiatskiene.
By the way, every NOVUS supermarket has freshly baked bread, the crust of which is crunchy and tastes the same as in France.
Photo: Dalya Zavyatskiene
Photo: department with NOVUS pastries
It is also interesting that before the presentation of a new dish in cooking, the tasting commission checks the taste and perfects the recipes. And only when the dish has passed all the tests and received positive feedback from NOVUS experts, it goes on display.
“At NOVUS, everything is fresh, with a homemade taste, without additional preservatives. As my mother and grandmother cooked. At the same time, you can easily find restaurant dishes here, which will amaze everyone. Because everything we have is of high quality and unique. Everything is made with soul, with love and thinking about the client. We understand that our cooking is the face of the entire brand. We attract the consumer and do not want to spoil the reputation,” says Dalya Zavyatskiene.
Seasonality and holidays are also taken into account here. For example, NOVUS is already preparing for the barbecue, because this season is just around the corner, so the brand is working on creating a new range.
But for the upcoming spring holidays, Ukrainians can enjoy a large selection of bento cakes and pastries, original fish, meat, and vegetable dishes, as well as an assortment of salads for every taste and dishes from foreign cuisine.
Photo: NOVUS offers many new confectionery products
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